Does Web Hosting affect SEO rankings?

Does web hosting impact your SEO rankings, and which host is best? Let us examine the misinformation and set the record straight here.

Lets us start with the basics here first;

What is Web Hosting?

Web hosting is a service that allows organizations and individuals to make their websites accessible via the World Wide Web. When you host a website, you provide space on a server for your site’s files to be stored. In addition, you are likely to need some web hosting plan that includes a domain name and other features, such as e-mail addresses and support for scripting languages.

When you visit a website, say www.myresellerhome.com, the server request will be sent through the internet from your computer. Myresellerhome will then receive the request and forward it to its web server.

What is SEO?

“SEO” is an abbreviation for “search engine optimization.” It is a technique used in web design and marketing to boost a website’s exposure in search engine results pages (SERPs). Optimizing a website’s content, structure, and on-page components such as titles, metatags, and anchor text are all examples of SEO approaches. Additionally, companies may use sponsored inclusion, paid search advertising, and social media marketing to promote their websites.

• Optimizing your website for search engines is essential to ensure that as many people see your website as possible.

• This means making sure that your site’s content is relevant to the keywords people are likely to use when searching for information on the internet.

• It also involves optimizing your website’s structure and coding to be easily accessible to search engine crawlers.

Web Hosting plays a role in SEO rankings:

Organizations must have an online presence in today’s society. This entails having a publicly accessible website. A firm can construct its website, but this may be time-consuming and difficult. A better choice is to use the services of a web hosting company.

• Web hosting is critical because it offers the infrastructure necessary to operate websites.

• Without web hosting, websites would be inaccessible to the public.

• Web hosting is particularly critical for companies since it enables them to host and make their websites available to consumers and clients.

Here are some crucial roles played by Web Hosting:

• Improve website loading time:

It’s not a good idea to have a sluggish and amateurish website. On the contrary, a speedy website provides the greatest user experience, which is critical to how visitors view your website and your brand.

A slow-loading website will turn off visitors and make them less inclined to return, increasing your bounce rate. Conversely, visitors are more likely to convert if your site loads quickly. They’ll be pleased with the website’s responsiveness and hence remain longer and become more probable consumers (or whatever the site’s design goal is).

• Website downtime is less probable:

A terrible web host increases the risk of your website being down. A website with poor web hosting is more prone to difficulties since web hosting companies do not protect the site. In addition, you risk losing consumers, income, and confidence if your website goes down.

That’s why it is critical to use the services of a reliable web host.

• Safe & Secure (HTTPS):

Hosting with a secure IP address and a trusted web hosting company means you’re on your way to enabling HTTPS. This secures essential information on the site.

SSL (Secure Socket Layer).

This means that all data sent via your site is automatically encrypted and concealed from the rest of the web. As a result, hackers will not be able to access your personal, sensitive, or private data.

• If anything goes wrong, a website backup is made:

A professional web hosting firm will protect your website by backing up your data. This implies you can restore your data if your site server has backup files. It’s responsible and safe.

• If anything goes wrong, support is better:

The issue with inadequate web hosting is that it may not support any issues that arise. If anything goes wrong with your website and you can’t fix it, you might lose your data, statistics, and your company. In addition, a website’s outage may negatively impact statistics, search engine rankings, and conversions. So, be proactive.

Using the services of a professional web hosting service provider means getting access to the best customer support who can resolve any issues in record time and with ease.

• SEO (Search Engine Optimization):

When search engines try to access and assess your site, they may find it unreliable. Aside from downtime, sluggish websites may also negatively impact your search engine ranking.

Investing in expert web hosting platforms ensures you get the most accurate data and the best search engine rankings.

What effect does web hosting have on SEO rankings?

Web hosting is one of the most important aspects of SEO. Your web host can affect your website’s ranking on search engines. The best web hosts have fast servers that are up all the time. They also have good customer service to get help when you need it.

The best web hosts also offer a variety of features that can help your website rank higher on search engines. These features include unlimited storage, bandwidth, free domain name, and free SSL certificate.

• Uptime/Downtime:

Downtime occurs when you cannot access your website due to your web hosting server issues. The search engine spiders browse every day. When they discover that your website is inaccessible for an extended period, the spiders will quit and visit a different website. It will be marked “untrustworthy” when it happens frequently. This can lower the site’s ranking immediately, which will make it less sought-after. Search engines do not want to display sites that aren’t trustworthy in their SERPs since users can click on them but later not reaccess them afterward.

An uptime of 99 percent means that the website is unavailable for about 7 hours over the course of a month. The ideal scenario is for a user to have access to their site. Even with the most costly plan for web hosting, there’s still an opportunity that the website will go down. A reputable web hosting provider assures you that your site will be up and running 99.9 percent of the time.

• The speed at which pages load:

In 2010, Google declared that the SEO of a website is determined by the speed at which the pages load. If you’re looking to ensure your website is found and has an excellent SEO, it isn’t one factor that doesn’t play any significant part. If you are the proprietor of a site, you must consider this.

The web hosting provider may not be solely to blame for a slow-loading website. Perhaps it is due to how the site was designed or written code. If this is the scenario, you must request your web hosting company to move your site to another server. Many websites share a lot of resources. More resources equal more sharing of resources which can slow down the site. If you transfer your website to a server with fewer users or to an exclusive server, it could help your website load faster.

• Use of shared hosting service:

You can choose shared hosting since servers share resources with other tenants on the server, thus reducing costs. It’s an excellent option to utilize shared hosting when you host more than one site. But, search engines such as Google typically don’t prefer websites hosted on shared servers because it violates SEO guidelines. The shared hosting system is also the cause of lots of spam.

These websites are swarming with spam, thus affecting rank, authority, and reliability. In addition, most shared hosting providers do not offer better speeds, security, or capacity than dedicated hosting; however, it’s not always the case. Another issue in shared hosting is that it doesn’t have sufficient security precautions, resulting in your website and data being accessed by hackers.

• The server’s location:

The geographical location is also considered for search engine optimization when deciding how the website will rank in search results. People who live in the United States, for example, will more likely view websites from the United States at the top of the search results. Search engines analyze many factors to determine where your site is. An IP address associated with your site is the most critical element to watch out for. Your IP address for your site is determined by where your web hosting server is located.

The “local” websites could get more attention when users search from the region they reside, but they could be less prevalent when users search from different places. Choose a web hosting provider with servers across different locations to ensure that your site is always on top of the results page.

• Set Up Geo-Targeting in the Google Search Console Tool: 

Google’s Search Console Tool allows you to target people based on where they live, even if your server is in a different country than where your website is.

You can use the geo-targeting feature of the Google Search Console Tool to show your website services to people worldwide, which is a beneficial move.

The Google Search Console Tool feature lets you find out where a URL is being used. In addition, it has options that let you target your audience more effectively, no matter where the website is.

Conclusion:

In conclusion, web hosting is a critical element of SEO. By choosing the right host and setting up your website correctly, you can improve your search engine ranking and drive more traffic to your site. So don’t neglect this important step in your online marketing strategy – make sure you select a reliable web hosting provider and get your website ready for the world wide web!