How to Choose the Perfect Domain Name (12 Pro Tips)

A website’s domain name is its most crucial component. The website’s address is its domain name. We require a catchy and appealing domain name to establish our brand.

In this article, we will talk about how to select the ideal domain name. Let’s talk about the importance of domain names first.

Why picking the right domain name is so important

Imagine having to type long strings of numbers into your web browser’s search bar to move around the web. You’d have to remember long lines of numbers for all of your favourite services. Find them. There would be a lot more trouble getting around the net!

That’s why people make domain names. They are part of the more extensive Domain Name System (DNS), which lets people use word combinations instead of long, tiring strings of numbers to explore the internet. People will put the unique word or phrase into an address bar to get to your website. A website address is comparable to a domain name.

That’s one very useful way domain names can be used, but they’re more than that. Whether you’re a solo photographer, a small business, or a multinational company, your domain name is often the first thing people will notice about your brand. That’s why picking the right name is so important. It is just as important to how people think of your business as your name or image.

When picking a domain name, it’s also a good idea to stick to some rules. It shouldn’t be too long. A lot of people think that’s trash and a red flag. Also, it should be catchy and easy to remember so that people can quickly find it again when visiting your site.

Also, keep in mind that it can be hard to change your domain name. It’s not impossible, but it could cause bad things, like losing business and shutting down the website. To avoid changing your domain name later, it’s best to get it right from the start.

How to Pick the Best Domain Name?

Now that you know how important it is to choose the right domain name, let’s talk about some tips that will help you. These 12 expert tips will help you pick the best domain name for your business or website. After discussing those, we’ll discuss how to choose a domain name provider and build your site.

1. Own your brand and be yourself.

Not only does a unique domain name make your website stand out, but it also helps build your brand and improve sales. You can’t just start with a great domain name, though. First, you need a great name for your business.

That’s where our free business name generator comes in handy. The generator uses AI to create a list of unique and memorable possible business names to help you stand out. All you have to do is type in your industry and a few keywords.

The rest of these tips will help you choose a domain name that is just as good as the name of your business.

2. Select your top-level domain carefully

This is the correct portion of your URL. Common top-level domains (TLDs) include .com, .org, and .net. It is safe to state that “.com” is the top-level domain name that each and every person recognizes. It’s not the end of the world if the.com domain name you want is already taken, though.

There are more and more websites with TLDs like .xyz, .shop, .club, .online, .art, .inc, and even .party. That depends on your business. If you’re in e-commerce, you could choose.biz or .shop. You could choose if you want to be more specific about what you offer, .marketing or .technology. People also like country names or ccTLDs. ccTLDs like.co.uk (England),.io (Indian Ocean), .ai (Anguilla), and .co (Colombia) are being used by more and more startups these days.

3. Choose keywords to rank your website.

Do you want people to be able to use Google to find your site? Keywords aren’t only for text. Your domain name tells search engines what your site is about and helps them decide where to rank it in the results. Because of this, it’s important to include valuable keywords in your domain.

The keywords you pick for your name should be related to your site and aimed at the people you want to reach. Search Engine Optimization (SEO) tools can help you develop good ideas when stuck. For basic keyword research, Google Keyword Planner is a free tool that lets you look at keywords by search volume.

You can look at the most popular keywords right now and try to find one that fits with your domain and brand, in addition to picking keywords that are important to your site. The top keywords on .DB, which are changed daily, are among the best places to find this information. You could also use the 20 most famous keywords across all registered domains. This will give you a general idea of which keyword is best for a website.

Always remember that a domain name doesn’t have a lot of room, and a shorter domain name is better for SEO. Use keywords in the domain name only when they make sense.

4. Make sure it’s easy to say and spell your domain name.

It’s good for your domain name to be unique so it stands out, but it’s not always a good thing. Changing the spelling of a popular word to get the.com extension or to make your site stand out could confuse people and make it harder for them to find.

You can get a lot of business from word of mouth, but only if people mention your brand name. A good domain name should be easy to say because that makes it easier to remember. This makes it more likely that people will visit your site and tell their personal, social, and business networks about it.

So, what’s a simple way to ensure your name is easy to remember and say? For Meta or Snap, use the four-letter pattern c-v-c-v (consonant-vowel-consonant-vowel). For Meta, use c-c-v-c (consonant-vowel-consonant-vowel). It’s easy to say and remember these rhythms.

5. Don’t use hyphens, acronyms, or letters written twice.

You don’t always have to avoid using hyphens in a name, but they’re hard to say out loud (do you say “dash” or “hyphen”?). These things also make it harder to type in your name, so it’s still best to avoid them.

The same is true for abbreviations, which are also hard to say aloud and simple to type or word incorrectly. Also, stay away from anything that’s not a letter. One way to do this is to change letters to numbers, which makes the name much easier to type wrong.

When coming up with domain name ideas, sometimes you should use double letters, but most of the time, you should stay away from them. It’s hard to read and type correctly when letters are doubled.

6. Don’t make your domain name too long.

There are many reasons why short names are better than long ones. They’re easier to remember, faster to type, and better for SEO (search engine optimization).

This is very important because more and more people are using their phones to browse the web. When a domain name is short, annoying autocorrect is less likely to catch mobile users off guard.

7. Choose A Flexible Domain Name

Your domain name is one area where you don’t want to place yourself in a box. While you should be detailed enough to attract an audience, you don’t want to be so specific that your website can’t develop.

8. Examine the Domain History

Once you’ve decided on a great domain name, research it before purchasing it. While some names are brand new, a domain you’re interested in may have a former owner.

It’s a good idea to look into the domain’s history because activity on the website before you buy it can impact your website’s SEO. You should also avoid purchasing a domain that previously hosted an unethical or unlawful website, as this can harm your company’s reputation.

9. Look into social media handles

Of course, your domain name isn’t the only thing that counts when you have an online business! You need social media, too, in this day and age. When picking a name, it’s very important to consider social media.

It would help to have social media names similar to your domain or at least very close to it. So, when you check if a domain name is available, check to see if social media handles that match are available.

10. Don’t give up a deal

You probably have a set amount of money for your website, no matter how big or small your business is. Spending that much if you have a small business or work for yourself might not be possible.

Many things can cause domain name prices to change a lot. One of these factors is often how popular a domain name choice is thought to be. If the name you want is “premium,” it could cost hundreds of thousands of dollars!

11. Use more than one domain to protect your brand

If you get the right.com address, let’s say. Are you done? Okay, maybe not always!

You should buy other TLD versions and have them point to your site. It’s possible to purchase popular misspellings of your domain name and turn those sites around. So, you’ll never miss out on traffic because of a “user error.”

12. Decide which domain name registrar is best for your site.

There is only one more thing to do after picking out your new domain name: register it. One way to do this is to pick a registrar, the business where you buy your name.

Comparing prices and benefits is a good idea when looking for a domain name registrar. If you use a hosting service, check if they also offer name registration.

Conclusion

The address of the website is its domain name. People use the domain name to find your website. It must, therefore, be memorable and catchy. When choosing a domain name, we must use it carefully and adhere to tips such as including keywords in the domain name, picking a top-level domain with care, searching social media for inspiration, looking at domain history, and more.