Planning to buy multiple domain names? Here are 7 benefits of multiple domains

The website would only be complete with its domain name. A significant number of company owners register more than one domain name. It benefits search engine optimization (SEO), competition, etc.

However, many individuals need to know the advantages of having multiple domain names. Stay tuned if you are new and are interested in purchasing a new domain name. This article will discuss the ‘7 benefits of multiple domains’.

How Important Are Domain Names?

When asked, “What’s a domain name?” “An online address” is a good answer because it is clear and concise. A cheap domain name is an address for a web server on the Internet that is easy to understand and read. It’s easier than typing in a lengthy IP address whenever you want to go somewhere online.

But if you stopped there, it would not be suitable for both domains and your business. The first domain name is important for the second domain. A domain name is often the first thing someone hears about a brand. They put it into their browser and decide about the name, whether they are aware of it or not.

Building a brand means getting to know your community and what they want. You can help your brand stand out by smartly buying and using cheap domain names. This can be done by opening up new sites for your business or putting out new lines of products. People know that many big companies buy hundreds or even thousands of domains to build their businesses.

There are other reasons these big businesses have multiple domain names. When these businesses buy multiple domain names, they do so to protect their brands.

What Is a Multiple Domain Name?

Multiple domain names refer to a hosting plan that lets you add as many domains as you want as “addon domain names” to run various websites on the same plan.

If you want to get a server account and have more than one website, you should consider this. If you’re only going to start with one website, you don’t need to pay extra (since such plans are usually more expensive). If you’re only going to start with one project, get the one-website deal.

Why Do I Buy Multiple Domain Names?

You’re mistaken if you think having one cheap domain name is enough. If you have multiple domain names, you could gain traffic and customers for your business and leave your brand open to competition.

User Mistake

One of the most important reasons to buy multiple domain names is to avoid user mistakes. Because people can misunderstand your domain name when they hear or type it, you should prioritise owning all popular misspellings of your company’s name.

Whether your company name has words that are often misread or your branding uses spellings that are trendy and hard to remember, you should try to buy misspellings that will catch most mistakes.

Competition

Another reason to buy multiple domain names is to keep your business from going to your competitors. Even big brands need help with brand theft. Having related or similar domain names helps shield your business from being mistaken for a rival with a similar name.

Protecting Brands

Just because you own a trademark doesn’t mean you get the domain name; it doesn’t stop other people from acquiring domain names that include your brand. So, having multiple domain names can help protect any trademarks you own.

You can use the law in several ways to protect your business domain, such as through arbitration through the World Intellectual Property Organisation (WIPO) and civil procedures. Before you do anything, you should talk to a lawyer about your choices.

Types of Additional Domains You Can Buy

If you’ve only owned one domain name up until now, you might be wondering what kinds of domains you should buy next.

Different Ways to Spell

As was already said, using different spellings is essential to avoid user mistakes and company confusion. If you have more money or a prominent company, plan to get many different spellings.

There are multiple Top-Level Domains (TLDs)

In addition to your primary domain, you should own other popular domain extensions when possible. There are more than 1,000 apps to choose from. You don’t have to hold all of them, but you should get at least the most popular ones. If your main website is a.com, you should buy a.co, .net, .org, domain.

For many businesses, the younger alternative TLDs are an excellent way to own a domain that is easy to remember and is close to their company name.

Service based domain names

If your business provides more than one service, you might want a different name for each one. For instance, if you run a local handyman service, you should register a separate domain for roofing, remodeling, appliance repair, and other services.

Location-based domain names

Businesses working in multiple places often want to buy a different domain for each site. It can be beneficial to have cheap domain names that include both the business name and the city where each location is located.

This lets you show people the correct contact information based on what they are looking for. Also, local domains appear more often when people look for things close to them on Google and other search engines.

Benefits of Multiple Domain Names

Having multiple domain names isn’t just a way to get more traffic or keep your brand safe. You can use extra domains to do something special.

Campaigns for marketing and advertising

If your business already has a core domain name and wants to run a marketing or ad campaign, you’ll need to track customer behaviour to see how well it worked.

Using domains for your advertising efforts, like Google Ads or Facebook Ads, is an intelligent way to determine where the traffic came from and how you got a customer. It’s beneficial when selling a domain name offline, like in a magazine or radio ad, where customers can’t click on a URL.

Different names for your landing pages and marketing let you keep your content separate and track how well they do.

Errors in spelling

After you have settled on the perfect name for your website’s domain, the next step is to consider the various ways you could write that term. This is especially important to remember if your brand name’s spelling could be more precise. If you can identify evident typos, you should investigate the possibility of purchasing the misspelled versions of the cheap domain names by conducting some domain name checking. If you allow for misspellings of the word, you can route users who mistype your company’s name to the correct location rather than sending visitors to a page that states that the name was misspelled.

SEO

Owning a different name for each brand can help a company with other brands that appeal to different types of customers with SEO. If you have a keyword plan for each brand, having a separate domain for each will help you take up more “real estate” in search results.

Making microsites with unique content that meets your audience’s needs is a popular way to use this approach. The use of 301 redirects is another way to carry out this approach. Doing this allows you to forever redirect your secondary domains to your primary domain. With redirects, all the search rankings from your other domains will go to your primary domain. This will help your general search rankings.

Expansion

Even though your business is small and local, you want it to grow and do well. If your company wants to reach customers worldwide, it can help to have domains for each area. We know that country-specific domains like.com.au or.co.uk rank higher than.com domains when looking from that country. If you can grow your business overseas, it makes sense to help with that process and find domain name extensions that will work in those areas. When that new market opens up for your business, there might be time to get the right name endings.

Competition

It is in your best interest to secure and fortify your company against the actions of its competitors by registering multiple domain names.

Your competitors are always looking for new ways to throw off your customers, including registering domain names that sound very similar to their own. Please don’t give them permission to reroute your traffic by using similar domains in case people become confused.

Trademark

Any internet business must take measures to protect its brand and identity online. Securing many names will invariably increase your brand’s presence and prevent other firms from stealing your company’s identity.

If you are planning to introduce a new product line, you need to make sure that you register both the new and the old domain names for your website. Put the finishing touches on your new website and ensure the old one is redirected to the new business brand.

Directing the flow of traffic

You can “direct” visitors to your primary website if you choose the appropriate domain names for each subdomain. You can register many domains using a variety of misspellings and distinct search terms and then have each domain redirect to the same primary website.

Conclusion

A web server on the internet has an address known by its domain name. Several companies are considering registering multiple domain names. It is essential for the sake of competitiveness, user error, and the protection of brands. There are a few different ways to add a domain name, such as using a different spelling, using a domain name based on a service, or using a domain name based on a location. Domain names offer several advantages, including the ability to help with expansion, the marketing of websites, correcting spelling errors, search engine optimization, and more.