Planning to buy multiple domain names? Here are 7 benefits of multiple domains

Planning to buy multiple domain names? In that case, you might have several questions regarding that. Questions like, why buy multiple domain names? How to buy multiple domain names? Does having multiple domain names help SEO? And many more such queries. Well, in that case, you have landed at the right place.

People often read or hear about multiple domain names. They read case studies on how a small business online became hugely successful by using multiple domain names. But you must have wondered how is that possible? After all, what is the logic behind all of it, and how does this stuff actually work?

Well, no need to think about it anymore. Today we have decided to offer our readers with just that, How multiple domain names can change the game for your small online business. In this post, we will be discussing everything related to multiple domain names, how it works, what the benefits are, and should you buy multiple domain names. At the end of the post, we will also be providing you with a way to get a domain name for free. But more on that later.

So, without wasting any precious time, let us begin with the topic at hand, shall we?

What exactly are multiple domain names?

First, we need to have a general idea of what a domain name is. A domain name is a unique name or phrase that is used online to represent your website and business name. When you buy this name from a domain name registrar, you get full control over how it is used on the internet. No one else in the world can use this name for their website or online business unless they own the right to use this domain name.

Basically, it’s a way to give your online business and website a unique name on the internet. For example, on the website https://myresellerhome.com/, myresellerhome is the domain name. And since they own the name, no one else has the right to use it over the vast internet.

In the same way, multiple domains also follow the same philosophy. Just with a minor difference. The difference being that it is applicable across all the domain names that you own. That’s it!

Why buy multiple domain names?

Owning multiple domains has quite a few benefits(we will discuss about those in-depth later on), but the biggest is that it can help you generate more leads and traffic.

Having many domain names may serve as a potent tool for commercial enterprises. They are able to assist you in developing a more professional internet presence, attracting new clients, and building an awareness of your business.

With multiple domain names, you can expect your business to expand at an accelerated pace and reach various markets and audiences in a short span of time. This is a standard practice that is followed by a lot of large and successful businesses. They invest in multiple domains when they are just starting out, and by the time they have an established business, these domains are already returning high ROI all across.

How many domain names does Google own?

At the time of writing this article, Google owns more than 18000 domain names for their business. Actually, this strategy was popularized by them after all. They were the first to realize the true potential of owning multiple domain names, and ever since, they have regularly invested and acquired similar-sounding domain names. They even acquire domain names that actually do not sound similar to Google. But since people are always searching for these names, they usually go ahead and acquire them. 

What kinds of domain names you might want to buy?

• Multiple top-level domains 
• Domain names that sound or spell the same
• Names based on your products 
• Names based on your services
• Domain names with a geographic focus

1. Multiple top-level domains 

Buying multiple top-level domains is probably the most critical element if you are planning to invest in many names. Because multiple top-level domains can help you achieve your business goals at a much faster rate and help you expand into newer markets and target bases.

2. Domain names that sound or spell the same

This is purely to avoid any sort of confusion or complexity. By owning all the domain names that sound or spell the same, you can ensure that if people search for various alternatives to your name, they will be redirected to your original website.

3. Names based on your products 

Suppose you happen to have a product that is used by a large number of people, then it is highly advised to invest in domain names based on your products. Because if you happen to own a lineup of famous products, people are going to associate your product name with your competitor’s products as well. For example, most people use the term Xerox instead of photocopy when searching for a photocopy place online. Therefore it only becomes logical to own a domain by the same name.

4. Names based on your services

The same goes for you if you happen to operate a service that is loved by a lot of people. To redirect all the search queries and traffic to your original website, it is helpful if you own domain names based on your services.

5. Domain names with a geographic focus

If you are planning to focus your business operations in a specific location or region, then it is mandatory to own domain names with a geographic focus. That way, your target audience for the region can easily access your website and interact with the products and services you have to offer.

Benefits of multiple domain names

Now that we are clear with the concept and basics of multiple domain names, let us begin with the benefits of using multiple domains.

1. The targeting of specific segments of the audience

One of the primary benefits of using multiple domain names is that you can easily and more accurately target specific segments of the audience. By using multiple domains, you can target different customer bases depending on their age, sex, median income, region, preferences, etc. 

For example: if you own and operate a number of domain names, you can engage different types of audiences with each domain name. You can create content and display that to students using various domains and also target various segments at the same time using another domain name.

2. In order to avoid the possibility of typos, names that sound alike, and terms that are interchangeable

Often people make mistakes. That is the general rule of thumb with all of humanity. And it’s no different when it comes to making typo errors, mixing similar sounding words, or even confusing terms that are interchangeable.

That is why it is important for you as a business owner to plan ahead about such things and implement preventative solutions in place. All you need to do is register multiple domain names that sound, look, or feel similar to your original domain name. And then set up redirection for all of those names to your original website. This way, whenever someone makes a typo error when entering your domain name, they will be redirected to your website.

3. It helps with SEO

We know a lot of people think that, does having multiple domain names help SEO? Well, the answer is yes. 

When you have multiple domain names, it can help your SEO. People who are looking for information on a specific topic will find it easier to find your site if it has more than one domain name. This can make people more likely to click on your site and go there. Also, having multiple domain names can make it harder for potential competitors to steal your traffic.

4. It helps with your expansion targets into newer markets

Having multiple domain names can be an excellent way to expand your business into new markets, which is why you should consider acquiring as many as you can. When you own multiple domains, you have the ability to market your company in a manner that is more geographically specific. In addition to this, this enables you to enter new markets without the need to worry about possible competition in those markets.

5. You can funnel more incoming traffic if you own multiple domains

Having multiple domains is a fantastic strategy for directing more new visitors to your website. You can create a unique identity for each of your websites if you own multiple domains, which also increases the likelihood that potential customers will locate your website and visit it. In addition, you can acquire a greater share of the target audience’s attention by generating unique content for each of your websites.

6. With multiple domains, you can protect your brand image

Any business needs to care about how its brand is seen, but online businesses need to care even more. You can protect your brand’s image and make sure your customers know who you are if you have more than one domain. You can also promote different parts of your business with different domains. For example, you can have a domain name for your website and another one for your products. This way, your website will look professional even as you advertise your products on other sites. Using multiple domains can also help you avoid problems with copyright violations. Lastly, you can make sure that your brand stays known and safe by using more than one domain.

7. Promotions and special offers can be created by you

By giving each of your businesses its own domain, you can easily manage and update each one on its own. This lets you come up with promotions and deals that are unique to each domain. It also lets you focus on improving the content and marketing of each website without having to worry about them affecting each other. In addition, this makes it easier for customers to find the products and services they want, which leads to a higher rate of conversion. Having more than one domain can help you promote your business in a number of ways.

How to buy multiple domain names?

Ahh… the age-old question. How to buy multiple domain names? The answer to this lies with a reliable and affordable domain name registrar. Look for a domain name registrar that has a vast experience in this field and has the ability to manage multiple domains. That way, you can ensure that you don’t have to deal with any issues regarding your domain names, and the whole buying plus the renewal process is simple and straightforward.

How can you get a domain name for free?

We promised in the beginning that we would give you a way to get a domain name for free. So here it is. 

When you host your website with Myresellerhome web hosting services, we just don’t host your website. We also provide you with various services that are associated with web hosting, such as SSL certificates, domain names, dedicated IPs, web design services, and many more such things. On top of that, we believe that our customers should get the best possible value in return when they host their website with us. That is why we also provide our users with a domain name for free and also free of cost SSL certificates when they sign up with us. Not only that, but we also provide 24/7/365 customer support for all of our services. So, what are you waiting for? Come over to our website and start an interesting discussion with one of our helpful and knowledgeable sales executives right away.

Conclusion

We started this post with just one goal in our minds. Help our readers realize the importance and benefits of owning multiple domain names and how they can use these domain names to grow their online business. Let us hope that we were able to achieve that goal and that you enjoyed our post.