10 Tips to Reduce Bounce Rate and Increase Conversions

Bounce rates are the downfall of an online business. You may have a wildly effective inbound marketing plan, funneling thousands of people to your site through search engines, social networks, and referral traffic, but if your bounce rates are high, that traffic will be meaningless. If you want people to stay long enough to convert or at the very least learn anything about your brand, you must reduce bounce rates and keep users engaged. Reduce your bounce rate to create a more profitable user experience for both you and your website visitors.

How do you define bounce rate?

“They Arrived, They Puked, and They Departed”

Allow us to demonstrate with two examples:

• For e-commerce websites: if a visitor lands on your product page and immediately leaves your website, that’s a “puker” (in most cases).
• B2B website: If a visitor arrives at your financial sector page (with daily updates) through a bookmark and promptly exits your website, I don’t believe this is a “puker.” This individual has located the information they were seeking for; goal accomplished!

Thus, context is critical once again. Your website, your objectives, a certain area, they all matter! That’s why it is such a difficult measure.

The bounce rate is defined as follows in Google Analytics:

“The proportion of single-page sessions (i.e., sessions in which the visitor left your site without engaging with the page).”

How can I determine my Google Analytics bounce rate?

Log into your Google Analytics account and choose the website whose bounce rate you’d want to observe. You will be sent to the Audience Overview page. To examine the bounce rate for the full site, click the Bounce Rate meter, which appears among several other indicators. Navigate to Behavior » All Pages to check the bounce rate of individual pages. The Bounce Rate column is found in the table. To see the bounce rate for a different time period, just adjust the date range in the upper right-hand corner. That is all!

You may choose a range for your website’s bounce rate in the following order: The basic guideline is as follows:

• 80 percent or more is quite detrimental.
• 70% – 80% of the population is impoverished.
• Between 50% to 70% is the average.
• 30% – 50% is a nice range.
• 20% or less is most likely a tracking mistake.

How to decrease your website’s bounce rate

1. Optimize the readability of your content

The top reason visitors abandon your website is due to inadequate content delivery. On the majority of websites, the majority of the material is in text format. Regrettably, this critical component of any website’s user experience is often overlooked. Typography, or readability, is not restricted to font size and color selection. Additionally, you must ensure that the text on your website is visually appealing. There should be sufficient line spacing, padding, and margins to ensure that the text seems neat and elegant.

2. Develop an Effective Call-to-Action

The majority of people determine within the first few seconds whether or not they like a website. Frequently, just by glancing at the viewable area without scrolling. Of course, this region varies according to the device. However, it should clearly state what you’re offering and provide a noticeable call to action. Make your call to action brief and straightforward. Misleading consumers results in a negative user experience, which is the primary cause of a high bounce rate and poor conversion rate.

3. Avoid Popups – Do Not Interrupt the User Experience

According to a poll, 70% of users regarded irrelevant popups to be vexing. That is unlikely to have altered – the majority of people continue to despise popups. So it’s a hotly disputed issue among website owners and marketers: whether to employ popups or avoid them. Popups, on the other hand, function. There’s no doubting the reality that they can expand your email list swiftly. In addition, certain popups are well-designed and will convert visitors into long-term readers, which contributes to conversion rate optimization.

4. Boost the Speed of Your Website

Within the first few seconds, visitors form an opinion about a website. So you don’t want to squander their time by displaying them a blank page loaded with scripts and information. You may improve each landing page on your site using technologies such as Pingdom and Google Page Speed.

5. Allow Your Clients to Speak for You

On many websites, you’ll see a small little testimonials slider that displays a statement from a single consumer at a time. While it performs the job, it might be far more effective. Convert your testimonials into success tales that include audio, video, and artwork to highlight your customers.

6. Maintain Your Blog’s Freshness Through the Use of the Appropriate Content

Businesses that consistently update their blogs with new information earn 126 percent more leads than those that do not. However, it is critical to distinguish between forceful and appropriate material. Your objective is to maintain visitor responsiveness. In addition, you can steadily develop momentum and generate trust by regularly publishing new material.

7. Configure External Links to Open in New Tabs

When you open external links in the same tab, you cause visitors to develop back button fatigue. This means that each time a user follows a link to an external website, they must click the back button to return to your site – they may get distracted by the new site. This will result in a decline in page visits.

8. Optimize Your Website for Mobile Devices

Does your website look flawless on their iPhone, iPad, tablet, or other mobile devices?  It’s time to take your brand mobile since your clients are always carrying their mobile devices. Bear in mind that both Google and your consumers are pleading for a mobile-friendly experience.

9. Identify Users Who Have Abandoned Their Devices

Despite your efforts, a user may sometimes choose to quit your website. It is not your fault; maybe something occurred in their personal lives that required them to depart. You now have two options: let them leave or convert them to a subscription. In addition, you may now detect when a visitor is going to leave your website and display them a customized message at that exact time, thanks to new approaches. This is a very effective approach that has a demonstrated track record of effectiveness.

10. Target Engaged Users

Frequently, your interested users will also leave your site without taking any action. Unfortunately, this is a pretty frequent occurrence in blog articles and resource sections. The person arrived at your article, discovered what they were looking for, and then left. However, this does not assist with conversions. In this scenario, you want to provide the most relevant offer to your consumers. For example, if a visitor comes on a blog article on food, the offer should be a recipe book rather than fashion products. In addition, you may provide personalized offers to visitors depending on the pages they visit, the source of their traffic, and more. This will assist you in lowering your bounce rate, increasing engagement, and increasing conversions.

We hope this post provided you with some useful strategies for lowering your site’s bounce rate and increasing conversions.